Recently, I had the pleasure of having a great conversation with Host Candace Gish, creator of Divas That Care, on her podcast Determined, No Distracted. Divas That Care is known for spotlighting powerful women, bold ideas, and ripple-effect impact, so it was an absolute pleasure to take part in this podcast.
If you’re building (or dreaming about building) a business, grab your coffee. This recap is packed with sales strategy, cash flow truth bombs, and mindset shifts that will change the way you run your business.
The Blueprint for Business Growth
This episode focused on three non-negotiables for success:
✅Goal clarity
✅Resilience
✅Commitment
My take? Distraction is expensive. Determination pays. Especially in sales.
In a world of online noise, new platforms, and shiny marketing tactics, she reminds us:
Selling is still about communicating your solution clearly and asking for the deal.
It doesn’t matter if you sell online or in person. What matters is alignment with your customer.
Simple. Powerful. Timeless.
Cash Flow Is Oxygen (Yes, Really)
Here’s a line that always makes clients sit up straight:
“Your business only eats cash.”
Let me explain:
✅Fire needs oxygen.
✅Business needs cash flow.
✅No oxygen? Fire dies.
✅No cash flow? Business closes.
Your business:
✅Doesn’t care about your feelings.
✅Doesn’t care about how passionate you are.
✅Doesn’t care about your Instagram engagement.
It only cares that you feed it cash.
And when you’re in startup mode?
Be determined to feed your business other people’s money…not just your savings.
This is where many entrepreneurs get distracted by branding, perfection, or endless planning instead of focusing on revenue-generating activities.
If you remember nothing else from this blog, remember this:
Revenue first. Polish second.
Why More Women Are Winning in Business
Want to know something fascinating that I shared during this episode?
My client base used to be:
✅60% women
✅40% men
For the past 2.5 years?
100% women-owned businesses.
And honestly? We love to see it.
There’s been a massive shift in:
✅Women’s confidence
✅Collaboration between female entrepreneurs
✅Mentorship and support networks
✅Willingness to invest in coaching
Women aren’t just starting businesses. They’re scaling them.
And we’re doing it together.
Group Coaching vs. 1:1 Coaching
I primarily work in group mastermind settings and selectively offers 1:1 coaching for already-monetized businesses (typically those earning $250K+).
Why masterminds work so well:
✅Built-in peer support
✅Shared challenges
✅Collaborative problem-solving
✅The comforting realization: “Oh good, I’m not crazy.”
Entrepreneurship can feel isolating. A mastermind reminds you you’re not alone.
And here’s a little pricing wisdom that I apply to my Masterminds:
“Charge what you’re worth—but don’t forget your client’s budget.”
Charging premium rates only works if your ideal client can afford them. Strategy > ego.
Let’s Talk Habits (The Truth No One Tells You)
You’ve heard it before:
✅“It takes 21 days to form a habit.”
✅“It takes 30 days to form a habit.”
My take?
A habit is a muscle.
Because here’s the part no one says out loud:
Habits don’t disappear because you failed.
They disappear because life happened.
Caretaking responsibilities.
Business emergencies.
Unexpected chaos.
Any muscle—sales, networking, delivery, discipline—can get flabby with disuse.
The solution?
Don’t shame yourself.
Just start using it again.
Simple. Not always easy. But simple.
Give Yourself Grace and Space
This may be counterintuitive entrepreneurs, BUT…
Give yourself grace and space.
Not excuses.
Not laziness.
Grace and space.
Because beating yourself up:
✅Shrinks creativity
✅Shrinks flexibility
✅Shrinks your ability to maneuver
But space?
✅Creates clarity
✅Creates resilience
✅Creates momentum
If you want to be determined in your next big year, strengthen this muscle:
Say yes to your own grace.
Final Takeaways for Small Business Owners
Let’s wrap this up diva-style 💜
If you’re building a small business in 2026 and beyond:
✅Stay determined, not distracted.
✅Prioritize cash flow.
✅Ask for the sale.
✅Surround yourself with peers.
✅Revisit your foundational habits.
✅And give yourself grace and space.
Success isn’t about constant hustle.
It’s about consistent oxygen.
And now the big question:
What muscle are you going to strengthen first? Let me know in the comments.
