Let’s talk about the elephant in the room.
It’s one of the biggest reasons why small businesses fail and it’s time to lay it all out on the table.
Without focusing on this core function of your business, nothing else will matter.
Can you guess what it is?
I’ll give you a small hint…
It’s not your marketing.
It’s not your branding.
It’s not even the people that you hire.
The reason why small businesses fail at astronomical rates is simply that they don’t know how to SELL.
There, I said it.
I’m not going to sugar-coat it nor will I lie to you.
You don’t need to have a thought-out brand before generating revenue for your business.
I don’t care how many branding specialists tell you otherwise, it’s simply not true.
Having been a business owner of multiple businesses along with making over $500+ million in sales over the course of my career…
I can tell you without a shadow of a doubt that sales is the #1 reason why businesses fail.
Now, you’re probably thinking…
“But Katie! I hate sales! Can’t I outsource it to someone that’s better at it than I am?!”
But here’s why that would be the biggest mistake of your entrepreneurial career…
You are putting the sole responsibility on that individual to drive revenue into the business.
You will end up stressing yourself (& them) out because you don’t understand the full sales lifecycle of your business.
So you won’t be able to train someone up properly.
You’re not going to truly understand the objections that your customers will have.
You won’t be able to nail down your process to properly train someone on how to do it either.
The only way to understand the true process is to get out there and SELL!
Get out there into the trenches and bring revenue into your business.
The minute you become empowered as a salesperson is the minute that the world of entrepreneurship opens up for you.