The one thing that I realized was my super power was that no matter what business venture I started, I was ALWAYS focused on building relationships. Sales came easy because I was simply having honest conversations with people which led to us doing business together.
Most people will tell you to focus on the branding, to have your website polished, to print off business cards, to have your social media channels figured out, blah blah blah.
Most people talk a good game using catch-phrases and chapters they took from the last book they read. Katie alchemizes real-world experience, with practical grit and creativity to bring the audience immediately actionable content.